Toffee toast

Talk about doing it the old school way. In an age when dark chocolate and truffle cake are standard accompaniments when it comes to breaking the good news, publisher Rupa & Co. still prefers to stick to traditions we left behind a good couple of decades ago. Last week, when the sales figure of their latest Chetan Bhagat book The 3 Mistakes of My Life hit the five-lakh mark, the publisher steered past new-age formalities to send out tiffin boxes full of Mango Bites, and Melodies — do those names ring a bell? — in classic schoolboy fashion to its list of well-wishers. Needless to say, the gesture evoked fond memories and was greatly appreciated. Nothing like saying it with toffees.