searches, highlighting the hottest trends for site visitors. Google
Trends shows how search terms have been queried over time. It plots
the number of searches on a graph, and can plot multiple search terms
to show how trendy they have been in comparison.
Barry Schwartz spotted something new on Google Trends. His Search
Engine Land post picked up on the new Hot Trends section, recently
added by Google's mad scientists to the service.
"I was told to think of it as Google noticing a "sudden rise" in a
query phrase, that is not in the norm for that query," Barry said in
his post. "The higher the rise, the hotter the query is. Google has a
"hotness level" score for these queries, the hottest is 'volcanic',
followed by 'on fire,' 'spicy,' 'medium' and 'mild.'"
It sounds more like the lineup at Buffalo Wild Wings than a technology
product, and who knows, maybe Google brainstormed this update over
wings and beer. There is more to Hot Trends than just some flavorful
names.
The top ten hot trends appear on the Trends home page. A link to more
hot trends shows the top 100 as currently determined by Google. At
press time, searches related to the final episode of 'The Bachelor'
dominated the top ten.
Links to each hot item lead to a profile for it. The hotness scale
appears there, along with a graph of its search volume, and a note as
to when searches peaked for the term. Related news articles, blog
posts, and web results will appear on the page, though right now only
the blog posts feature seems to be working.
It's fun to look at, and we expect Google to flesh it out more over
time; how about image links for starters?
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